Threads Introduces Detailed Post Analytics

Threads is rolling out a new feature that could give creators and users deeper insights into the performance of their posts. In an update, Adam Mosseri revealed that the platform is testing an expanded version of its analytics tool, which will now display detailed statistics for individual posts.

Previously, Threads only offered a general “insights” feature, providing aggregated data for all posts. This made it difficult to gauge how specific posts were performing. With the new update, users will be able to view metrics like post views, interactions, and performance among both followers and non-followers.